To craft the cars of tomorrow, where every journey becomes a story, driven by purpose, shaped by precision, and inspired by the spirit of exploration, while striving for a better future.
Strategy
Our Path to Sustainable Mobility
Lunera's Strategic Action Plan is not a PR document — it is a five-year commitment backed by data, grounded in the SDG Value Chain Analysis framework, and built from the realities of our operations. Below, we present our full sustainability strategy: where we start, what we found, and what we are doing about it.
Our vision for sustainability
Built around SDG 9 and SDG 13.
This plan aligns with SDG 9 (Industry, Innovation and Infrastructure) and SDG 13 (Climate Action).
To be the world's most trusted car company, delivering freedom through safe, reliable, and sustainable mobility.
Baseline analysis
Our 10 Negative Impacts
Each impact is mapped from input to output, connected to an SDG target, and assigned a risk priority.
Input: Steel, lithium, aluminium
Output: CO₂ emissions, water depletion, toxic runoff
Impact: Steel production emits ~1.9 tonnes of CO₂ per tonne. Lithium mining depletes aquifers and damages ecosystems.
SDG + Target: SDG 13 target 13.2
Input: Fossil electricity, chemicals
Output: GHG emissions, VOC pollution
Impact: Manufacturing uses fossil-powered electricity and emits volatile organic compounds harmful to worker health.
SDG + Target: SDG 3 target 3.9
Input: Metals, plastics
Output: Scrap, landfill waste
Impact: ~15–20% of raw materials become scrap without closed-loop recycling.
SDG + Target: SDG 12 target 12.5
Input: Diesel trucks
Output: CO₂, NOₓ, particulate matter
Impact: Road freight accounts for ~35% of transport-sector CO₂. Diesel trucking across 190 dealerships increases Scope 3 emissions.
SDG + Target: SDG 9 target 9.4
Input: ICE engines, fossil fuels
Output: Tailpipe emissions
Impact: ICE vehicles cause urban air pollution leading to respiratory illness and premature death.
SDG + Target: SDG 3 target 3.9
Input: Single-use plastics, foam
Output: Non-recyclable waste
Impact: Vehicle packaging contributes to microplastic pollution and landfill accumulation.
SDG + Target: SDG 12 target 12.4
Input: Print media, events, travel
Output: Carbon emissions, paper waste
Impact: Physical advertising campaigns generate measurable carbon emissions contradicting sustainability commitments.
SDG + Target: SDG 13 target 13.3
Input: Grid electricity
Output: High energy consumption, CO₂
Impact: 190 dealerships with high energy demands for lighting and climate control create a substantial collective footprint.
SDG + Target: SDG 7 target 7.3
Input: EOL vehicles, batteries
Output: Toxic leachate, landfill
Impact: Without a take-back programme, lithium-ion batteries leach toxic metals into soil and groundwater.
SDG + Target: SDG 12 target 12.4
Input: Business operations
Output: Lack of ESG transparency
Impact: Without ESG reporting or supply chain audits, sustainability risks including supplier practices remain hidden.
SDG + Target: SDG 16 target 16.6
Five-year plan
Our 5-Year Strategic Action Plan
Year 1–5
Transition 50% of fleet to AEV
Key actions: AEV R&D investment, Green Bond issuance, phase out ICE Angus model, AEV marketing campaign
KPI: AEV market share ≥ 15% of total Lunera unit sales by Year 5
Year 1–4
Battery Take-Back Programme — Close the Material Loop
Key actions: Dealer feasibility mapping, certified recycler contracts, full rollout to all 190 dealerships, recycled content mandate
KPI: ≥ 70% of sold EV batteries returned by Year 5; recycled content ≥ 30% by Year 5
Year 1–3
100% Renewable Energy at All Dealerships
Key actions: Energy audit of 190 sites, solar PV installation in 2 tranches, green PPAs for urban sites
KPI: 100% renewable energy by Year 3; energy consumption reduced ≥ 40%
Year 1–3
Reduce Logistics Emissions by 20%
Key actions: Logistics CO₂ baseline audit, AI route optimisation software, supplier emissions reporting mandate
KPI: Logistics CO₂ per unit reduced ≥ 20% vs baseline by Year 3
Year 1–2
Full ESG Transparency & Supplier Audits
Key actions: ESG supplier audit system, SDG KPI dashboard for executives, GRI Standards compliance and first annual sustainability report
KPI: 100% of tier-1 suppliers audited by Year 2; first GRI report by Year 2
Download Full Strategy Report (PDF)
PDF available on request.